Impact of Effective Communication on Change Management

Question: Discuss about the Impact of Effective Communication on Change Management for Global Organizations. Answer: Introduction Today, organizations have started to look beyond the domestic boundaries. The marketplace has expanded and organizations have started to look for expansion in the global market. It is believed that that communication is vital when dealing with changes and strategic planning. Encouraging input and ideas from those on the front-lines in order to create a strong plan or means for success. Leaders really must have an interest for the development of their team and those dependent upon them, this will only create a stronger team (Petronio, 2013). The objective of this research work is to study the factors that have positive impact on change management. The research work would primarily focus to study the impact of effective communication on change management for global organizations. The initial research suggests that the lack of communication and a thoughtful process can create difficulty on having others jump-on board with the idea. It can be said that change is always constant in our ever-changing world. That is where the vision and the mission statement must remain constant. Literature review Customer service is the key to success and the strategies must be moulded around customer service planning. Communication, requiring accountability and responsibility for staff and faculty, mandatory training and also including everyone in the change process (all levels), respecting their input and encouraging it, also assisting with technology and providing information about new technological changes. Authors argued that change management cannot be successful in organizations without effective communication strategies in place. Stark (2015) argued that from a strategic planning perspective, communication is a major support function for effective change management. Communication has been the biggest contributor to the successful progress being made. With effective communication strategies in place, all employees receive a consistent message and all stakeholders participate in decision making. By instituting a broad strategy of becoming highly reliable and safe, organizations are identifying opportunities to improve processes that affect daily operation, customer service, quality, and employee satisfaction. This in turn improves our community image and financial stability. When there is clear understanding that change is happening in all levels of the organization people are a little more willing to contribute to the changes being implemented. The people who would usually have the most difficult time contributing to change are those that have been doing things the same way for many years (Carsrud Brannbeck, 2014). Those employees usually will take longer to transition into the changes that are being implemented. Once there is lack of interest from subordinates then it becomes challenging to get momentum back from followers (Petronio, 2013). Part of the strategic planning should include constant communication and motivation while changes are implemented. Lack of consensus can be a challenge to strategic planning. No matter how much efforts someone add to a planning, if there is no consensus then companies fail. For example, in Toyota organization (Frankland Mitchell, 2013). there was conflict between to employees and it lead to recall of vehicles. Research questions and hypotheses Research questions The three key research questions of this research can be highlighted as: What is the impact of effective communication strategies on change management within global and multinational organizations? How can organizations manage the change effectively without compromising on organizational productivity? Hypotheses The effective communication is the key for organizations to manage change within the organization and effective communication has a positive impact on organizational change management. Operational definitions and measurement The key variable involved in the research work can be discussed as: Independent variable: The effectiveness of the communication strategies used in the global organizations. Dependent variable: The effectiveness of change management within the organization Key definitions: Change Management: Refers to strategic changes within large and global organizations. For example, organization introducing new performance management system or organization introducing new ERP system (Loewenstein, 2015). Effective Communication: It included both verbal and non-verbal communication channels that are used within an organization (Simoes, 2104). Research methodologies: Data collection and analysis Sampling techniques For this research work, the researcher would use cluster sampling technique. The researcher would create three clusters and the random sampling method would be used for each of the sample (Lies, 2012). The three clusters decided for this research work are: Cluster 1: The employees who work for large and multinational organizations in Australia. For example, the organizations like Toyota Cluster 2: The people who are part of senior management Cluster 3: Industry experts The methodology of cluster sampling methods can be shown as: Method of analysis. The researcher would use a mix method of research. It means that the researcher would use primary research methods and secondary research methods. Primary research methods: The primary research methods mean that the research would be done specifically for this research work. In this research work, the researcher would use online survey method to complete the primary research. An online questionnaire of 20-30 questions would be used. The online questionnaire would have both open-ended questions and close ended questions (Sturgeon, 2013). It is always advisable to use the open-ended questions in the survey as the respondents would find it easy to answer the open-ended questions as compared to the close ended questions. A brief sample of open-ended question and close-ended question can be shown as: Example: Close ended questions: On a scale of 7 (1 being least and 7 being best), rate the importance of effective communication strategies in change management Example: Open ended questions: What should large and multinational organizations do to have effective change management in place? Secondary research methods: The secondary research would be used to support the primary research. In this research work, researcher would use the secondary research methods of literature review (Harrison, 2013). The researcher would refer to various online and offline sources to complete the secondary research. The secondary research method would provide qualitative data. Research process The key phases in the research work can be discussed as: Identification of research problem This phase is already done. The objective of this research work is to study the factors that have positive impact on change management. The research work would primarily focus to study the impact of effective communication on change management for global organizations. Background Study and Research Questions formulation The three key research questions of this research can be highlighted as: 1.What is the impact of effective communication strategies on change management within global and multinational organizations? 2.How can organizations manage the change effectively without compromising on organizational productivity? Literature Review The literature review would be a key part of this research. The researcher would use the resources from the library and other online sources to complete the research. Data collection and analysis The data collection methods would include both quantitative and qualitative methods. The researcher would also use the data analysis tools like Microsoft Excel and SPSS. Expected outcomes It is expected that researcher would be able to establish a positive relationship between change management and effective communication at work place. Conclusion The above paper discusses the research proposal to study the factors that have positive impact on change management. The researcher would use primary research methods and secondary research methods to complete the research. The cluster sampling methods would be used and the researcher would use three clusters to collect data and information from respondents. References Carsrud, A.L. and Brannbeck, M., 2014. Handbook of Research Methods and Applications in Entrepreneurship and Small Business. Frankland, R., Mitchell, C.M., Ferguson, J.D., Sziklai, A.T., Verma, A.K., Popowski, J.E. and Sturgeon, D.H., Applications In Internet Time, Llc, 2013. Integrated change management unit. U.S. Patent 8,484,111. Harrison, R.L., 2013. Using mixed methods designs in the Journal of Business Research, 19902010. Journal of Business Research, 66(11), pp.2153-2162. Lies, J., 2012. 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